MUMBAI: Three months into the new TRAI tariff order regime and Sony Pictures Network has a plan to woo consumers. The broadcaster in its RIO mentioned a new ’Happy India HD’ pack.

The pack costs Rs 70, which includes channels such as SET HD, Sab HD, Pal, Max HD, Max 2, Sony Wah, Mix, Sony Yay, Sony Aath, Sony Marathi, Sony BBC Earth HD and Ten 3 HD.

Apart from that, the broadcaster also has Happy India South, Platinum HD, Bangla Platinum HD bouquet and among others and these packs are rated for Rs 25, Rs 93, Rs 90, Rs 90 and Rs 90 respectively.

SPN had also launched the campaign, #RishtaPakkaSamjho that featured the Bollywood icon Amitabh Bachchan. The intent of this campaign, which was rolled out in phases, was to empower consumers with knowledge about various pricing options to choose from so that they can make an informed choice about which Sony channels they want to watch.

SPN chief revenue officer distribution and head — sports Rajesh Kaul said, "The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN's 'Happy India' pack, wherein the channel bouquets are simply packaged to allow the consumer to choose the best channel combinations (across genres) at the lowest possible price points. Our content has always brought joy to people and so will our 'Happy India' pack."