Mumbai: The OTT app by Shemaroo, ShemarooMe has partnered with OTTplay, to make ShemarooMe’s content easily available to the existing and potential users by opening up an entirely new way to access entertainment.

ShemarooMe has a wide selection of curated multiregional and multilingual content to suit every emotion. Be it Bollywood, regional, devotional, comedy, or kids entertainment, ShemarooMe has something for the entire family across age groups. After helping more than five million Indians navigate the chaotic landscape of OTT content with AI-based personalised recommendations, OTTplay is now making its foray into OTT content streaming with the launch of OTTplay premium- bundled subscription packs!

Speaking of this partnership, Shemaroo digital business and ShemarooMe COO Zubin Dubash said, “With a plethora of options on OTT apps, selecting the right film or web series to watch can be time-consuming and intimidating. This partnership with OTTplay will shorten the search time to select the right content for the consumers as per their preferences. It will be beneficial for both partners as well as the existing and potential consumers.”

Adding to it, OTTplay co-founder Avinash Mudaliar commented, “Our aim is to enable consumers to spend time watching their favorite shows, not searching for them; globally 60 percent of OTT consumers find the process of navigating different OTT apps “frustrating”, and that is the precise problem we had set out to solve with OTTplay. In the last year, we were successful in answering: What to watch? and Where to watch? by building an AI-powered personalised recommendation engine and a platform where users can stay updated on the latest news and reviews. Having earned the trust of millions of OTT fans in India and having positioned OTTplay as the #1 recommendation platform, it was only logical to transition into the aggregator space and democratize the experience of consuming streaming content. A common problem that many face today relates to acquiring subscriptions to multiple OTT platforms and having to navigate between them. With OTTplay premium subscriptions, we want to provide a seamless experience where users can consume all the content, they want to watch in one place. We are excited to partner with ShemarooMe and offer its vast content offering to our existing and potential users.”