MUMBAI: Sony SAB is all set to make you laugh once again but this time with its late prime time slot show – Jijaji Chhat Per Hain. Launched on 9 January, it will air Monday to Friday at 10 pm. The infinite linear comedy show is produced by Edit 2 Productions, led by producer Sanjay Kohli.
Set in Delhi’s Chandni Chowk, Jijaji Chhat Per Hain is an entertaining and adventurous story of Elaichi played by Hiba Nawab, a quintessential girl next door, the head of the household, Murari Bansal, played by Anup Upadhyay and their helpless tenant, Pancham, played by Nikhil Khurana. The story revolves around Elaichi’s mischiefs and eccentricities, Pancham’s attempts to escape from her tricks and Murari’s wish of getting his daughter to amend her notorious ways and settle down in life.
In an exclusive chat with Indiantelevision.com, Sab TV SVP marketing Vaishali Sharma says, “The show promises many exciting twists and turns and will appeal across age groups as the characters and situations depicted are very strong, unique and captivating. Also, set in Delhi, it promises to pull many audiences from the north. So in addition to aggressively marketing it in Sab-strong markets, we have also used the opportunity to play special attention to a few north markets where we feel audiences will be interested in a show like this.”
The channel is going all out to aggressively promote the show across multiple marketing mediums including TV, print and digital. On social media front too, there are several engagement contests asking fans and even some of the Sab artistes to share their ‘Chhat Ke Kisse’.
On the show launch, Sab TV senior EVP & head Neeraj Vyas says, “Keeping up with our vision to provide entertaining comedies and to make India laugh, we begin 2018 with a hilarious new show, Jijaji Chhat Per Hain. This show highlights the various idiosyncrasies of our characters. The dynamic plots of the story and the playful camaraderie between the characters are sure to excite the viewers.”
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