MUMBAI: UK's regulator Ofcom has slapped a hefty £ 100,000 fine on Gamecast UK Limited for the breaching of broadcasting guidelines by its service You TV2.

Cellcast UK Limited, the parent company of Gamecast, was hauled up before the Ofcom sanctions committee after complaints that its service had transmitted six minutes of sexually explicit material on the afternoon of 1 September 2005 on TV2, which is a free-to-air service.
You TV2 currently transmits material promoting adult chat lines and is placed in the adult section of the Electronic Programme Guide under its You TV2 licence.

Ofcom also received a complaint that Gamecast was broadcasting a pre-recorded quiz, on 28 July 2005, but had not informed viewers that the telephone number was not live.

A complaint was made by a member of the general public concerning a quiz called Guess the Celebrity Live, part of a programme called Play2Win.

You TV2 is a free-to-air service provided by Gamecast UK Limited. At the time of the investigation You TV2 was a family entertainment service operating in the entertainment section of the Electronic Programme Guide.