MUMBAI: Having scaled the pinnacle of dancing with Dance India Dance (DID), Zee TV has now launched another talent show ‘Maruti Suzuki Alto K 10 Dil Se Naache Indiawale co-powered by Askmebazaar.com & L’Oreal Paris Fall Repair 3X’, in partnership with Shah Rukh Khan’s Red Chillies Entertainment & ZEEL’s production arm Essel Vision.
To be hosted by the King of Bollywood Shah Rukh Khan, the show is positioned as India's first ever multi-city dance tour in search of the ‘happiest dancer’. Conducted through a joyride on a special ‘Happy Dancing’ bus, the tour will reach Mumbai, Delhi, Ahmedabad and Indore in the coming days.
Present on the road-shows with the contestants will be the cast of the Happy New Year called the ‘Agents of Happiness’ including Shah Rukh Khan, DeepikaPadukone, Abhishek Bachchan, Farah Khan, Sonu Sood, Boman Irani and Vivaan Shah.
The tour will kick off in Mumbai on October 7 and the show will go on air from the first week of the month. Spanning across five weeks, the show selected contestants from each city will compete in a finale to win the title.
Coming up with yet another creative technique for marketing and promotion of his latest flick, King Khan said, “For our film, Happy New Year, we wanted to move away from the conventional format of city tours. This time we wanted to go out there and thank them by entertaining them and giving back the love they always give us. When Zee approached us with the concept of a show that celebrates the sheer happiness of dancing as against selecting the most trained and technically sound dancers, it instantly appealed.”
“The concept also holds well with our film. This will be our unique way of promoting our film in different cities. All of us will be performing and judging in this show. The idea is to spread cheer and happiness wherever we all go!" he added.
The participants on the show will be shortlisted from the 'Happy Dancing' videos that dance enthusiasts send in from across the country.
These dancers will then get the opportunity to showcase their acts in front of the star-studded panel. The show will serve the dual purpose of promotion for Happy New Year and festive entertainment for viewers.
Talking about the exclusive show, Zee TV programming head Namit Sharma said, “With Dance India Dance, we celebrated dance as an art form. With ‘Dil Se Naachein Indiawaale’, we celebrate it as a ‘heart’ form. We’re extremely pleased to partner with Shah Rukh in bringing this proposition alive.”
“The core idea behind the show is to look at dance as a means and an outlet to express all the joy, life, spunk and happiness you have within you. We are not looking for trained dancers who’re perfect with their technique, we’re looking for that contestant who can bring a smile on to people’s faces with their happy dancing,” he added.
With the hottest celebrity panel ever on Indian television, an all-new genre of dancing and the first-of-its-kind dance tour with a mission to spread joy and happiness across the country, the show promises to be the biggest entertainment extravaganza this Diwali.
Red Chilies will be returning to television production after almost three years. It has in the past produced shows like ‘Tere Mere Beach Mein’ (on Star Plus), the talk show hosted by director-choreographer Farah Khan, ‘Ye Parindey’ on Channel V, a chat show hosted by the designer duo of Abu Jaani and Sandeep Khosla on NDTV Good Times and ‘Ghar ki Baat’ on NDTV Imagine.
