MUMBAI: Eros International and Intel Corporation have announced the debut of Eros's latest Bollywood service on Intel Viiv technology-based PCs.

Accelerating the on-demand, broadband-delivered Bollywood content to PCs connected to TVs, the companies announced plans for the pre-DVD online premiere of the Arjun Rampal starrer I See You, within weeks of its global theatrical release. The film released on 29 December 2006.

At the Consumer Electronics Show (CES), Eros and Intel demonstrated the new service, which delivers access to Bollywood entertainment, including high-definition movies, music videos, day and date premieres, evergreen blockbusters and timeless classics, from the web to Intel Viiv technology-based PCs for viewing and enjoyment on large screen TVs. The Eros service will offer rental, subscription, download to own at launch and even download to burn models in the future, informs an official release.

"Our effort with Intel will give us the opportunity to serve an even broader audience worldwide, enter new markets and gain new revenue streams, while exploring and embracing a variety of exciting new digital distribution technologies, such as Intel Viiv technology. We are a content company that believes in empowering consumers so they can watch what they want, when they want, how they want," said Eros chairman and CEO Kishore Lulla.

"Through Intel Viiv technology and our collaboration with Eros, we're bringing the world directly into consumers' living rooms at the touch of a button. Intel's goal is to accelerate the availability of broadband-delivered entertainment into every home. And, with Intel Viiv technology, we're helping to change the economics of distribution and allow more people around the world to enjoy exciting content, irrespective of their physical location," said Intel's Digital Home Group vice president and content services group GM Kevin Corbett.