MUMBAI: The six-year old baby, Colors is on a winning spree. The channel, which snatched Stardust Awards from Sony Entertainment Television (SET) in 2014, has now acquired the television rights to International Indian Film Academy (IIFA) Awards from Star Plus, after 15 years.
With this acquisition, Colors now has both, an Indian and international award show, in its kitty.
The channel has partnered with Wizcraft International Entertainment to acquire complete broadcast rights of the show, which will be held in Kuala Lumpur, Malaysia from 5-7 June, 2015.
Colors will collaborate with IIFA to combine programming and marketing efforts to mount this year’s IIFA on a wider canvas reaching out to more viewers around 135 countries across all screens - TV, mobile and PC.
Colors CEO Raj Nayak said, “Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, Colors will now curate exceptional entertainment offerings capturing best of Indian film industry. IIFA Weekend will be beamed not only on Colors India but also on our international feeds including Rishtey bringing quality entertainment to our viewers’ fingertips.”
Elaborating on this year’s IIFA Awards, Wizcraft International Entertainment director Sabbas Joseph said, “Since its inception, the concept of IIFA has evolved from becoming an awards evening to a weekend of festivities where the entire film fraternity comes together to celebrate the excellence of Indian cinema. This year, Videocon d2h IIFA Weekend includes events, which recognise the talent that is responsible for the grandeur and technical expertise making Indian films more relatable globally. Our association with the channel or the IIFA Weekend and Awards furthers our promise of providing the best entertainment avenues to viewers across the globe.”
Recently, the awards announced the list of nominations with 2 States leading the list with a total of nine nominations. National award winning film Haider got eight nominations, while Rajkumar Hirani's PK, which did wonders at the box office, garnered six nominations. Kangana Ranaut's Queen has managed to garner five nominations in the popular categories.
With events like IIFA Rocks, Magic of the Movies, IIFA World Premiere and the IIFA Awards, the weekend celebrates various elements such as fashion, music and world-class acting that make watching Indian films a truly magical experience.
