MUMBAI: Monisha Shah, a member of the BBC Worldwide India Board, has been promoted as Head of Africa and South Asia for BBC Worldwide.

The London based Shah will manage the sales team of BBC Worldwide for the two territories across all business. This excludes channels. She will be in charge of television sales and local productions, publishing and new media.

BBC Worldwide's Territory Manager of South Asia, was appointed Director of BBC Worldwide India in May 2001. Responsible for BBC Worldwide's non-news business activities across South Asia, she was responsible for formulating and implementing BBC Worldwide's strategy for India across both news and non-news activities.

Shah has been responsible for the production of a Hindi version of Yes Minister called Ji Mantriji on Star Plus, as well for bringing the Noddy series to India on BBC Worldwide, and conducting a feasibility study on digital terrestrial transmission for Doordarshan.