MUMBAI: CogMat, a digital media agency based in Mumbai, has been awarded the social media marketing duties for Plobal.

Plobal is a fast-growing interactive mobile and web platform that helps locals ask questions, join discussions, get recommendations or simply be updated with what‘s happening around them.

Plobal co-founder Atul Poharkar said, "The whole idea about building Plobal is to create a social network that helps people discover what is happening in their city in real time. People can see updates posted directly by their favourite brands or simply ask and get recommendations from people with similar interests in their city."

This mobile and web platform has reinvented the face of communication by uniting lifestyle business owners and users on a common, social media platform in real time.

"We‘re very excited to work with Plobal. They are a young, dynamic team of professionals who‘ve created an application that gives users access to real-time and relevant information pertaining to local lifestyle needs. We look forward to do something creative, yet effective, in the social media space for them," said CogMat co-founder Mitchelle Carvalho.