MUMBAI:  In the rapidly-growing digital television industry in Asia Pacific, Cisco, a provider of conditional access (CA) and digital rights management (DRM) solutions, has secured content that is delivered to more than 100 million digital homes in the region.

 Using an industry-estimated average of 3.3 people per household, Cisco’s VideoGuard conditional access and digital rights management technology now provides the critical protection of premium content to over 340 million viewers.
Cisco has also developed a research and development (R&D) center in Bengaluru that is dedicated to the development of video technology. According to the MPA report of May 2013, the company currently enjoys the largest market share of the estimated 257 million digital TV homes in Asia Pacific.

Service Provider Video Software Solutions vice president sales, Asia Pacific Sue Taylor said, “Achieving the milestone of over 100 million digital homes in this region is a testament to our commitment to Asia Pacific over the past 20 years, and our partnerships with some of the most successful cable TV and DTH satellite platforms in the region. This industry in Asia Pacific is one of the fastest growing and most dynamic in the world. We look forward to serving million more households that can benefit from Cisco’s enhanced TV-viewing experiences, as the demand for advanced services and applications surges.”

BOX

• Cisco® VideoGuard conditional access and digital rights management solutions make Cisco the leading CA provider in Asia Pacific with a market share of 31 per cent (Source: Screen Digest Report 2013 and Cisco’s internal subscriber data).
• Cisco is a trusted pay-TV technology partner for over 150 Pay-TV operators as well as media and entertainment companies worldwide, including leading Direct-to-home (DTH) and cable operator customers in Asia Pacific like Airtel Digital TV, Astro, Foxtel, Hathway, Oriental Cable Network, Sichuan Cable TV, Tata Sky and DEN Networks.

Cisco recently announced the key milestone of over 30 million digital TV homes in India with an estimated 150 million viewers.