MUMBAI: At the 2013 Goldman Sachs Technology and Internet Conference, Yahoo! CEO Marissa Mayer said the search partnership that Yahoo did with Microsoft three years back was in order to challenge Google. But instead of growing share, the companies have simply traded share with each other.

Microsoft had 16.3 percent share and Yahoo had 12.2 percent share in December, a reversal of two years earlier. Google‘s share has remained unchanged at over 60 per cent. Yahoo is also looking to grow impressions by reducing the number of mobile apps from 60 to 12. "We don‘t want to overload people by expecting them to download too many distinct, individual apps" she said. Impressions means the number of times an ad appears on a webpage. Clicks then generate revenue.
 
Interestingly she also said that she thinks about who could be doing a better job on her management team. Since joining Yahoo she has already replaced the COO, CFO and CMO. "I think about who could be a better COO. I think about who could be a better CFO."

One good thing that has happened is that Yahoo stock price has risen by over 30 per cent since Mayer took charge last year.