MUMBAI: Madison Media, India's powerhouse communication agency, has secured the media agency of record (AOR) for Nexus Select Malls, marking another strategic win in the competitive retail marketing landscape.
The mandate covers a comprehensive media portfolio spanning TV, print, radio, cinema, outdoor, digital branding, and activation.
Nexus Select Malls, India's first real estate investment trust (REIT) and a major mall operator with 18 properties across 14 cities, aims to amplify its brand presence through this partnership.
Nexus Select Malls CMO Nishank Joshi highlighted the agency's potential: "“At Nexus, we are constantly evolving to stay ahead of the curve, ensuring that our shoppers find us wherever they engage with media. With our robust online-offline presence through our malls and a deep understanding of consumer behavior and media consumption habits that Madison Media has, we believe this partnership will further strengthen our integrated marketing approach across online and offline platforms. Their strategic insights and proven track record will help us amplify our brand communication, enhance shopper engagement, and drive footfalls across our portfolio of malls. We look forward to this partnership setting new benchmarks in omnichannel retail marketing."
Madison Media Ace chief operating officer Vandana Ramakrishna added: "Our partnership with Nexus Select Malls presents an exciting opportunity to redefine omnichannel retail marketing. In today’s ever-evolving landscape, success lies in seamlessly integrating data, creativity, and strategic media to drive meaningful consumer engagement. With Nexus’s innovative approach and extensive retail presence, our goal is to localize effectively while simultaneously strengthening brand affinity and delivering tangible business results. Together, we look forward to setting new benchmarks in how retail brands connect with shoppers across platforms."
The agency brings serious credentials to the table. Ranked as the world's 4th largest independent media agency by RECMA, Madison Media has dominated qualitative rankings for four consecutive years
