Mumbai: Digital distributor - UniPin India has launched its ‘UniPin Diwali Mahotsav’ campaign to promote sustainability in gaming this Diwali. Running from 17 October to 1 November, the campaign encourages gamers to adopt environmentally responsible practices and offers chances to win prizes.
Every transaction on the UniPin India website will unlock a chance to win daily prizes, with five winners selected each day to receive ₹5,000 in Amazon vouchers. Participants will also be eligible for two grand prizes: the latest iPhone 16 for anyone purchasing during the promotional period.
Under the slogan ‘Yeh Diwali, UniPin Wali,’ UniPin India urges gamers to celebrate Diwali by making eco-conscious choices. Instead of bursting firecrackers, players are invited to gather with loved ones, log into their favorite games, and create lasting memories.
Gamers who commit to using only green crackers and lighting diyas will have the opportunity to win ₹50,000 worth of UniPin credits, making this Diwali a time for fun and environmental stewardship. This approach aims to reduce pollution and promote a healthier environment.
UniPin India director Akshay Sethi said, “Diwali is a time of joy and togetherness, and this year, we want to celebrate in a way that’s not only fun but also responsible. Through the ‘Yeh Diwali, Game Wali’ campaign, UniPin is inviting our community to enjoy their favourite games while making a positive impact on the environment. By pledging to reduce pollution, gamers can share their love for Diwali in an eco-friendly way and win big while doing it.”
UniPin India is also the official distribution partner of KRAFTON for popular titles Battlegrounds Mobile India (BGMI) and Road to Valor: Empires. During the campaign, gamers will receive exclusive in-game bonus UC offers from KRAFTON available on UniPin as follows:
Buy 60 UC & Get 6 UC Bonus
Buy 300 UC & Get 60 UC Bonus
Buy 600 UC & Get 120 UC Bonus
Buy 1500 UC & Get 450 UC Bonus
The recently released 'Indian Gamer Behaviour and Market Insights' by Niko Partners reveals that Indian gamers are increasing their spending on video games, with female gamers spending 8.5 per cent more than males. While 57 per cent of mobile gamers in India have played a battle royale title in the past three months, six in ten mobile game spenders have purchased a battle or season pass.
The report also indicates that two-thirds of gamers are motivated to pay when enjoying the game. With rising disposable incomes and greater smartphone penetration, especially in mobile-first esports, engagement and average revenue per user are projected to grow.
To meet the growing spending habits of Indian gamers and provide seamless transactions with great value for money, UniPin India offers in-game currency for popular titles like Apex Legends, Black Myth Wukong (Steam), Fortnite Vbucks, Minecraft, VALORANT Riot cash points, and more.
