Cricket Live – The pre/post-match show surrounding live matches on Star Sports during cricket mega events like TATA IPL and Cricket World Cups has for long delivered an astounding scale on television. In TATA IPL 2023 Cricket Live reached 407 million viewers on Star Sports, a scale like never before (BARC). In the ongoing season of TATA IPL, the show has already reached 334 million unique viewers in just 29 days, a new record for Star Sports. In fact, as per BARC 80% of the live match viewers on television watch Cricket Live.
The Ultimate ‘Impact’ Show
As per BARC, in less than 30 days, Amul Cricket Live has amassed 344 million viewers, a scale like never before on Star Sports during the Incredible Premier League. Just a month’s reach of Cricket Live is 3X or more of the full season reach of the largest shows on television including reality, comedy and dance shows which range between 100-120mn. In fact,a full season’s reach of Cricket Live on television is almost equivalent to the combined reach of these shows. Even the single day reach of Cricket Live on TV in the TATA IPL Final last year was 126 million, equivalent to the full season reach of the biggest reality show of the year.
Viewership Growth Across Audience Segments on Cricket Live
The unrivaled passion for cricket has attracted viewers across segments on Cricket Live and the viewership growth across these segments has been robust over the last couple of editions. 45% of Cricket Live viewers on TV are female, growing by a staggering40% over 2022. Youth is another segment that has showcased a massive increase growing 40% over two editions. In terms of affluent viewers, Cricket Live has witnessed a 35% growth in viewership, showcasing high affinity towards premium audiences. (BARC Data)
High Impact Visibility Across the Star Sports Network
Cricket Live is broadcast across the Star Sports network,spanning across multiple language feeds, bringing in a regional flavor to the broadcast. Featuring across these feeds are 100+ cricket legends and experts joining a host of TV anchors that have become household names in India.
Stay tuned to know more about the ways in which brands leverage Cricket Live.
