Mumbai: Diving into the festive spirit with full fervor, ZEE5, India and Bharat’s largest home-grown video streaming platform, and the OTT arm of ZEEL, is bringing the iconic celebrations of Durga Puja on the platform from 20th to 24th October. Durga Puja stands as Bengal's most revered and grand festival with recognition from UNESCO as an 'Intangible Cultural Heritage of Humanity'. Showcasing the rich artistry of the many opulent pandals, ZEE5 is offering an immersive walk-through experience from 35 pandals and a chance to witness the rituals, from Sasthi to Sindoorkhela, all in the glorious spirit of Bengal. With this, ZEE5 is excited to extend the joys of the festivities to millions of enthusiasts worldwide, offering a one-stop destination for festive entertainment.
ZEE5 India CBO Manish Karla shares his enthusiasm, "India's cultural tapestry is woven with lots of traditions, and customs, beautifully showcased through its diverse festivals. These celebrations not only illuminate the richness of our heritage but also epitomize the unity in diversity, reminding us of the shared values that bind us as a nation. At ZEE5, we believe in creating these immersive experiences, and celebrations which are an integral part of our cultural fabric. Wishing everyone a joyous and vibrant festive season! We hope our audiences like the specially curated festive content available on ZEE5.”
ZEE5 head - AVOD marketing Abhirup Datta added, “Our AVOD campaign for Durga Puja is designed to uphold India's rich cultural legacy, diversity, artistry, and creativity to our global audience, bringing them closer to home. This year's offerings are more magnificent, and we wanted to make them accessible to all by adding it to our AVOD catalogue. We welcome our viewers to join us this festive season and indulge into the expansive slate of content available on ZEE5.”
ZEE5 will be showcasing 35 key pandals from various locations during Durga Puja, including livestream from Sovabazaar Rajbari on the 20th, Shiv Mandir on the 21st, Hatibagan Sarbojanin on the 21st, Chetla Agrani on the 22nd, Singhi Park Sarbojanin on the 22nd, Dum Dum Park Bharat Chakra and Jagat Mukherjee Park on the 23rd, and Ballygunge Cultural Association on the 24th. The festivities are open for all to watch, allowing viewers to be a part of these iconic events from afar.
