Mumbai: Kinnect, India’s leading creative, data, and digital media powerhouse, has won the digital media mandate for Blue Star Ltd. Blue Star is India's heating, ventilation, air conditioning and commercial refrigeration (HVAC&R) Company.

The account was won following a multi-agency pitch and will be managed out of the Mumbai office.  As part of the mandate, Kinnect will handle the brand’s digital strategy globally, along with managing its social media presence in the country.

Blue Star Ltd. managing director B Thiagarajan added, “We are pleased to partner with Kinnect, one of India’s leading digital marketing agencies, and thereby leverage Kinnect’s deep domain expertise to drive our digital campaigns.”

Speaking on the new win, Kinnect CEO Rohan Mehta said, “We are so excited and honoured to be working with such a well-known company as Blue Star as they begin the next stage of their digital transformation. Their vision and expectations for digital are in perfect alignment with our strategy of using new-age mediums to have measurable business impact. We are looking forward to a long-standing partnership with this iconic brand.”