Mumbai: fibi founding team consisting of Ankita Gaba (ex-cofounder Social Samosa), Pankaj Sharma (ex-Viacom 18, Mid-Day, J Walter Thompson) and Valentine Vaz (Ex HT Media, Dainik Bhaskar, Mid-Day, Qoruz) has revealed the release of the first-ever content and news platform solely dedicated to social media influencers and content creators.
fibi, For Influencers By Influencers, has launched its portal www.fibiverse.com, the first of its kind in the world that will be the go-to destination for news, updates, and insights on the latest trends and developments in the world of social media influencers and content creators from a very fresh POV.
The influencer marketing industry has witnessed remarkable growth, from a $1.7 billion industry in 2016 to a projected 15 billion in 2022. Influencer marketing has proven to be effective, with eight out of 10 consumers making a purchase after seeing a product recommended by an influencer. Unaudited statistics state that 61 per cent of consumers place their confidence in an influencer as opposed to only 38 per cent trusting branded social media content.
fibi recognizes the growth of influencers and content creators in the digital landscape. It aims to provide a platform where influencers, fans and industry professionals can stay up to date with the latest news and developments in the field.
The launch phase of the portal will feature exclusive interviews with not only the biggest names in the industry but also nano, micro and macro influencers, in-depth analysis of the latest trends and insights from across India and the globe. The portal will feature original content created by some of the most talented influencers and content creators, providing a unique perspective on the industry.
CEO & editor in chief co-founder Pankaj Sharma shared, "We are excited to launch fibi, the world's first content and news portal dedicated to social media influencers and content creators. We believe that the portal will provide a valuable resource for fans, industry professionals, and anyone interested in the world of social media influencers and content creators.”
Gaba said, “fibi will be a natural extension to my work after having successfully run SocialSamosa.com. Having been involved in social media for more than a decade, I realised there is no wholesome platform that brings the creator economy together. The ‘For Influencers, By Influencers’ ethos will materialise in bringing the community together in form of news articles, video interviews, expert stories, networking meets and much more.”
Vaz shared, “There are many local Influencer marketing agencies and platforms which are decentralising the supply side and providing statistics on Influencer discovery. Brands are investing in the space and trying to source the best ROI driven influencers across languages, however there is no dedicated platform which brings the entire industry together where everyone can share, learn and grow. fibi identified this gap and opportunity.”
