Mumbai: News18 India has announced that it continued to be the industry leader, cementing its No.1 position in the Hindi TV news space with a market share of 13.7 per cent in week 31-34’22.

According to Barc data provided to us by News18, Aaj Tak has a market share of 11.8 percent. With a 11.5 percent market share, India TV ranks third.

News18 said that ever since the Barc ratings have resumed, it has been steadily climbing the viewership charts.

The channel opened at number three when the Barc ratings resumed in March this year. Over the last four months, the channel has risen steadily to acquire the top position six weeks ago. It has been investing heavily in journalistic resources, along with technology. Even on digital, the brand is garnering solid traction.

Network18 CEO Hindi cluster Karan Abhishek Singh said, "As per the latest BARC data, we now reach 1.4 crore more viewers than Aajtak on a weekly basis. Our lead in Prime Time has only widened & we are seeing better stickiness for our content across day parts. In the latest ratings, our market share is higher than ABP and Zee News combined. We continue to invest heavily in content & this has resulted in News18 India enjoying continued preference from our viewers."

In prime time on weekdays (Wk 34’22, 1800-2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands. Even in (Wk 34’22, 2100-2200 hrs, TG: 15+, HSM) News18 India is leading with a 15.8 per cent share, which is 24 per cent higher than Aaj Tak.

Additionally, News18 India has retained its No.1 position from 9-10 p.m. News18 India’s Kishore Ajwani show is ahead of India TV’s Rajat Sharma and Aajtak’s star anchor Sudhir Chaudhary.