Mumbai: Amazon on Monday announced the appointment of Vineet Nair as head of media. Prior to this, he was associated with The Purple Family at Mindshare GroupM for nearly two years. He brings with him an experience of 15 years in handling traditional and digital media, brand development, media planning, buying, and strategy.

This is Nair’s second stint at Amazon. He was a senior media manager at Amazon India for nearly two years before joining Mindshare.

Nair shared this latest career update via a LinkedIn post. He wrote: “Excited to share that I have joined Amazon India as Media Head. It's been a week now and everyone has been so welcoming. As I return to this organization, I am looking forward to continue working with an amazing set of people and #workhardhavefunmakehistory again!

This news is also bittersweet as it meant leaving the Purple Family at Mindshare GroupM . Of my 15 years of experience, the majority of them have been spent at Mindshare where I have learnt and grown as a professional every single day with new challenges. Expressing his thanks to his ex co-workers, he added, “It's what has led me to this point in my career, I am thankful for this organization and its people. Thank you Amin Lakhani, Harsh Deep Chhabra, for guiding and entrusting me with roles that challenged me and made me the leader that I am today. I am also grateful to all my team members who did outstanding work and had fun while doing it. I wish everyone the best, always!”

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He is an accomplished integrated media executive with over fifteen years of experience in the FMCG and e-commerce industries. He boasts a commendable track record as a thought leader, driving scalable growth for businesses through metrics-driven solutions, strong business acumen, adaptive strategic thinking, and deep market understanding.