Mumbai: Multiplex chain Inox Leisure Ltd (Inox) on Friday launched a payment wallet called ‘InstaPay’ in the presence of actor John Abraham.

The digital wallet can be used on the Inox website, mobile app, or at the box office and concession counters to make payments for film tickets and food and beverage purchases across Inox multiplexes in India, said the national multiplex chain in a statement. 

"InstaPay wallet users will be able to avail specially curated offers by Inox including vouchers and other rewards," it added.

"As a torchbearer of technology and digital interventions in the cinema exhibition sector, we are proud to offer yet another customer-centric feature in the form of InstaPay," said Inox Leisure Ltd chief executive officer Alok Tandon. "We aim to strengthen our bond with an enhanced affinity which would come with the use of a convenient feature like a wallet. It would also help us to understand the user behavior in a better manner, and allow us to roll out curated offers and experiences on the basis of their consumption patterns.”