MUMBAI: Caratlane - A Tata Product, has launched two celestial-inspired festive collections, Sol & Luna, capturing the essence of new beginnings with stunning craftsmanship in gold and diamonds. Timed perfectly for regional new years and Akshaya Tritiya, these collections symbolise prosperity, transformation, and timeless elegance.
Caratlane, CEO & MD Saumen Bhaumik, shared his excitement, “At Caratlane, we’re committed to making stunning jewellery. This festive season, we’re bringing 2 distinct collections - Sol and Luna, deeply symbolic of blending celestial grandeur embraced with prosperity and auspiciousness. Sol, the dawn of your brilliance is a tribute to new beginnings and endless possibilities. Inspired by the moon’s ever-changing beauty, Luna is a tribute to every phase of you. These collections perfectly reflect our vision of high-jewellery craftsmanship and everyday elegance, designed to be effortlessly wearable at accessible price points.”
Sol – Crafted in 18KT yellow gold, SIFG diamonds, and special-cut yellow gemstones, Sol draws inspiration from the golden hues of sunrise, symbolising the brilliance of fresh opportunities.
Luna – Reflecting the ever-changing phases of the moon, Luna’s intricate diamond-studded 18KT gold designs embody elegance, resilience, and transformation.
Caratlane is ensuring a high-impact debut for Sol and Luna, leveraging its IPL associate sponsorship with Star Sports HD and JioHotstar to showcase its designs to millions. The campaign is further amplified through strategic OOH placements and newspaper ads across The Times of India network.
Starting from Rs 20,000, the Sol and Luna collections are now available online at Caratlane stores, and via the brand’s Try-at-home service. As part of a limited-time festive offer, customers will receive a 0.5gm gold coin on every Rs 30,000 purchase.
With its celestial-inspired brilliance, Caratlane’s Sol and Luna collections are set to redefine festive jewellery this season.