MUMBAI: If PR had a power draft, Value 360 just landed a first-round pick.

Value 360 Communications, the reputation architects behind some of India’s boldest brand campaigns, just added serious firepower to its leadership squad. Naina Bhalla has joined the firm as executive vice president – growth & strategy, a high-stakes hire as the company sharpens its pencils for a planned IPO.

Announced on 14 April 2025, the move sees Bhalla helm the western India front from Mumbai, while also shaping the firm’s national growth blueprint. With 20 years of heavyweight experience at comms juggernauts like GCI Health, Weber Shandwick, Madison PR, and Burson, she has driven campaigns for brands like Pfizer, GSK, PUMA, Marriott, Colgate, and more.

"Welcoming a luminary of Naina’s calibre represents a bold, strategic move that will add to our expansion blueprint," said V360 Group, group CEO & co-founder Kunal Kishore. "Her insight-driven strategies have redefined several campaigns, making her an invaluable addition to our leadership team."

Bhalla will spearhead cross-regional growth, anchoring Mumbai ops while driving strategy across key markets. She will focus on analytics-driven, stakeholder-specific frameworks, delivering platform-led solutions with scalable impact.

"My leadership philosophy – centred on building scalable communications frameworks – is absolutely in sync with the firm’s proven approach," Bhalla said. "I'm excited to work alongside our exceptional talent to build a team that champions innovation, fuels business growth and consistently upholds communication excellence."

The move is part of Value 360’s run-up to its public listing. Alongside onboarding marquee clients such as Kia Motors, Digi Yatra, Skoda, Aston Martin, Tata Motors, Pernod Ricard, and Resmed, the firm is scaling its creative-tech ecosystem via group entities Popkorn and Clanconnect.

As IPO season heats up, Value 360 looks set to make headlines not just for its campaigns, but for how it builds a future-ready firm from the inside out.