MUMBAI: In the high-stakes circus of Indian digital content, there’s a new ringleader in town. Amogh Dusad, a seasoned content architect with a track record longer than most binge lists, has been named director & head of content at Amazon MX Player, effective April 2025. And if his past gigs are anything to go by, MX is about to see its programming strategy hit the gas-and then some.

Dusad’s digital content journey is basically a masterclass in transformation. From leading second-screen experiments at Sony Pictures Networks to helming content and cloud success strategies at Amazon’s Mini TV, he has fine-tuned his radar for what works on-screen and off-script. Now, he’s steering the creative ship for Amazon MX Player, a platform that’s no stranger to churning out hits but hungry for more punch and purpose.

"I’m happy to share that I’m starting a new position as director & head of content at Amazon MX Player!", he took to Linkedin.

Before this latest move, Dusad served as head of content at Amazon MX Player from October 2024, and prior to that, at Amazon Mini TV where he led content from March 2022 to October 2024. His decade-plus stint at Sony LIV and Sony Pictures Networks India saw him taking on roles from head of business ops to leading partnerships and digital product innovation.

From NDTV Imagine to TAM Media Research, where he kicked off his career with data-heavy consulting and big content plays, Dusad has worn many hats-and worn them well. Think consumer insights, digital business strategy, content licensing, gaming, and brand integrations. He’s like the Swiss Army knife of the Indian OTT space.

At MX, Amogh will now oversee content strategy, programming, commissioning, and everything in between. As content wars rage across platforms, having a battle-hardened content general at the helm is just what the doctor (and audience) ordered.

It’s an exciting plot twist, one the industry will watch closely-popcorn in hand.