Mumbai: dentsu on Thursday announced the appointment of industry veteran Sunil Lulla as consultant advisor for India, effective 4 April. He will work with the business until dentsu India hires a permanent CEO.

"Lulla will report to dentsu India Interim CEO Peter Huijboom to focus on driving business growth and activation in the market. The company continues its search for the right candidate to lead the dentsu India business," said the statement.

Lulla previously served as Balaji Telefilms Group CEO and Broadcast Audience Research Council (Barc) India CEO.

“Sunil is joining us at a critical time as we realise the benefits of our transformation through our integrated offering. He has had an impressive career with significant achievements in the businesses he has worked with, and I am looking forward to our partnership," commented Peter Huijboom. "We see significant opportunity in the India market and I am pleased with the momentum we are seeing. Sunil will continue to accelerate our growth trajectory while working with our teams to define, activate and ignite dentsu’s winning culture in the market. It’s an exciting time to be at dentsu India.”  

Lulla will partner with key members of the India leadership team to realise dentsu’s global vision of being the 'world’s most integrated network by 2024.' stated the agency.

“I am thrilled to participate in denstu India’s growth and transformation journey. I could not refuse an opportunity to work with a business that is relentlessly focused on shaping their own business to help clients navigate the changing market context and pioneer a new way forward," remarked Sunil Lulla. "I am excited to partner with Peter and build on the progress made with the leadership team, being a part of the team that works together to transform into the agency of tomorrow.”