Mumbai: Colors Bangla’s new prime-time offering "Sona Roder Gaan" is all set to premiere on January 24. Produced by Organinc Studios, the show will air every day at 8 p.m.

The show is based on the life of Anondi (played by Payel Dey) who, taking on the burden of familial responsibilities, overcomes all adversities with courage and honesty. The cast also includes veteran theatre artists Sohini Sengupta, Bhaskar Banerjee, and Soham Maitra.

“We want to provide inspiring stories with wholesome entertainment to our viewers," said Colors Bangla business head Sagnik Ghosh. "We have always put forward stories of strong women characters and even here we come across Anondi who becomes the sole breadwinner following the untimely demise of her father. The show has a stellar star cast including veteran theatre artist Sohini Sengupta, Bhaskar Banerjee, Soham Maitra et al. The audience will be able to relate to Anondi’s story, her happiness and sorrows.” 

Colors Bangla is promoting the show across print, television, and digital platforms. For print, the channel will be targeting key publications on the launch day. All social media platforms will be leveraged on the digital front.