Mumbai: Homegrown social media platform ShareChat has brought on board Akshat Sahu as director of marketing. He will report to Moj and ShareChat chief commercial officer Ajit Varghese.

Sahu will be at the helm of all the marketing efforts and drive the platform towards a more accelerated growth among the user community and build top-of-the-mind recall in the branding and advertising community, the platform said in a statement on Monday.

Prior to ShareChat, Sahu was heading marketing for emerging sports at Star Sports. He led the marketing strategy for diverse Indian sports, including football, kabaddi, hockey, and badminton. He also led the entire marketing and strategy of Channel [V] India in his earlier role at Star India.  

Commenting on the new appointment, Ajit Varghese said, "Akshat brings in a strong set of skills and his expertise in branding and marketing will add a lot of value to our team. He is a proven marketing leader with strong strategic acumen, in-depth consumer insights, and a highly efficient operational focus. We hope he will bring immense value and spread our brand reputation across the diverse group of stakeholders as we continue to build ShareChat on our long-term strategy."

An alumnus of MICA Ahmedabad, Sahu commands over 15 years of experience in branding, marketing, consumer research, strategy, sales, and P&L management.

Speaking on his new role, Sahu said, “I have always been intrigued by the diversity of India and it is a special opportunity to be working with a company that is pioneering the Indic language conversations in the internet space. I am looking forward to contributing to the company’s growth with my core area of expertise and making ShareChat a household name in India.”