MUMBAI: D2C fashion brand Bewakoof.com has roped in Bollywood actor Sanya Malhotra for promoting the brand across all digital platforms. 

Sanya will be the face of its latest marketing campaign flaunting a range of fashion as she makes the statement, “boring kapdo mein abhi bhi ho atke, phone uthao, and try something hatke," the brand said. The actor is fiercely independent and appeals to the millennials and GenZ and has a point of view on the world. She makes for a perfect choice to represent the brand, it added.

Bewakoof co-founder & CEO Prabhkiran Singh said, “As a brand, we have carved a space in the minds and hearts of the millennials with our fashion range of Apparel, Backpacks, Flip Flops, and Mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expression, speak their language tone and tenor. We get them. We recently launched a digital marketing campaign with Rajkummar Rao and our customers gave it a big thumbs up. Sanya brings out our brand ethos as her journey is inspiring and her achievements are extraordinary. She is Hatke Apun Jaisai. Bewakoof wants to connect with and via celebrities who are fearless and unapologetic about their choices. For our brand, Sanya is the perfect representation of what Bewakoof is.”

Talking about her association with the brand, Sanya said, “I am happy to be part of the Bewakoof family. Bewakoof has all the fun and quirk that I always look forward to when I indulge in a brand."