MUMBAI: Zee Cinema has brought forth the idea of ‘heroes in all of us’ with its campaign Heroes ka Jazba, a concept-led integration with Tata Capital’s #KarzNahiFarzBhiHai initiative to mark the launch of Shubharambh loans. The loan’s special benefits include a higher and flexible tenure, eased flexibility and lesser EMIs.
The pandemic has shown us that we all need to stand tall and fight hard during times of distress and struggles, just like heroes do. The channel’s campaign inspires India to make a new start in 2021 and help the frontline essential fighters who, with hard work, kept our lives going.
The channel has brought on Manoj Bajpayee to headline the spirit of Heroes ka Jazba, as he speaks from the heart for this film festival laced with awe-inspiring blockbusters.
Along with the film festival, Zee Cinema has also innovatively paralleled its campaign’s concept for Tata Capital with the movie Suraj Pe Mangal Bhari. Manoj Bajpayee effortlessly explains how, like his character, the pandemic has taken a toll on our lives. The campaign pushes us to rise up like a hero and win against this crisis.
Tata Capital’s Shubharambh loans are exclusively designed to help customers revive their professions, businesses or even rebuild their aspirations to own a home. Shubharambh Loans are available across six products – business loans, personal loans, two-wheeler loans, used car loans, loan against property, and home loans. Each product has special features that aims to benefit customers across categories.
ZeeL chief growth officer Ashish Sehgal shared, “This brand integration goes much beyond the confines of a typical business transaction. During these extremely challenging times, Zee Cinema honours the efforts of all our frontline fighters and the people affected due to Covid2019 through the medium of movies which fill us with pride. We are truly delighted to associate with Tata Capital in this endeavour and hope to engage, entertain and educate our audience as we jointly highlight our gratitude towards those who strive to make our world better.”
Tata Capital CMO Abonty Banerjee said, “Our campaign, Karz Nahi Farz Bhi aims to inspire India to make a new start with Tata Capital’s latest Shubharambh Loans. Our alliance with Zee Cinema gives us the platform to reach out to our customers across India and reinforce in them the belief that they can always ‘count on us’ for all their financial needs.”
Zee Hindi Movies cluster head Ruchir Tiwari said, “This campaign fuses the true essence of bravery in Heroes ka Jazba film festival to create the perfect combination of grand messaging and a lasting impact. This is the consistency and brilliance that we bring for a Zee Cinema campaign. It’s all about winning over the audience with deep connections and positioning.”
