NEW DELHI: Cheil India has roped in former Essence AVP Akila Jayaraman as its VP. She will be responsible for leading the media efforts for Samsung India, across all categories. 

Jayaraman has earlier worked with Madhouse as director - performance marketing. She was instrumental in building Madhouse’s mobile performance marketing practice and their marketing insights division. 

She has also worked with Comviva Technologies, Bharti Airtel, Ericsson India, and Feedback Consulting.