MUMBAI: Republic Media Network has announced its expansion into Hindi news in the digital space with the launch of Republic Bharat’s online platform. It aims to become the leader in Hindi news on digital platforms.
Republic Bharat aims to redefine content on digital for users in the Hindi audience and will operate with the same philosophy of ‘Rashtra ke naam.’ Among its differentiators, the digital platform will focus on news and breaking it to its viewers first while also aiming to change the way video content is created and consumed for the digital audience.
Republic Media Network Group CEO Vikas Khanchandani said that this is Republic’s first big step into Indian languages and the start of the network’s overall project of doing news in every Indian language.
"We want to leverage the growth of Republic Bharat and popularity within the digital ecosystem. Our English content business has scaled up tremendously and we are looking forward to adding 100 million MAU’s to our digital offerings," Khanchandani added.
Digital EVP and business head Devinder Gupta said, “We enter the Hindi digital market and will shortly plan for our venture into other regional languages as well. With the Hindi digital platform we will be expanding our digital reach into India, catering to a much larger audience across the country."
Republic Bharat’s digital wing will operate out of a newly-constructed digital newsroom in Noida. The process of hiring its teams for Bharat’s digital expansion is already underway. A 20,000 square feet space has been undertaken, and over 100 people are in the process of being hired.
Much like its digital English news destination, the bharat.republicworld.com platform will be doing news across verticals with pace and depth in Hindi. On the digital Hindi news platform, plans to publish 1000 stories per day and reach 100 million unique users in the near future.
Republicworld.com claims that it has witnessed 34 per cent month on month growth in the past year, and has broken into the top five players in the genre.
The network’s aggressive expansion into Hindi news on digital will definitely challenge the present status-quo and presently-insipid nature of the genre.
Republic Bharat’s expansion comes ahead of the network’s intent to grow into regional languages in the near future
