MUMBAI: Eros Now, the premium online video streaming platform, popular for its massive Bollywood, regional film library and captivating originals, has announced its partnership with Ooredoo Qatar–an international telecommunications company headquartered in Doha. Eros Now, through this partnership, promises to cater to Qatar’s wide audience base.

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform is owned by Eros International Plc, a leading global company in the Indian film entertainment industry.

The Middle East region and Qatar in particular is home to a robust population of South Asians. The content in this region is consumed by both the South Asian diaspora as well as citizens of the country who are equally enthusiastic for watching entertaining content from Bollywood. The unprecedented demand for Indian content for both films and originals makes Eros Now a popular choice for consumers.

Eros Now’s objective is to offer its wide array of content across genres and Indian regional languages to Ooredoo’s vast subscriber base. Eros Now and Ooredoo, who provides services in nine countries across the region including Qatar, also plan to replicate similar alliances in new markets in the future.

Eros Now chief executive officer Ali Hussein said, “Eros Now’s content has a universal appeal and Qatar is one of the significant markets for the platform. The inconceivable demand for the Indian content in Qatar has enabled the two companies to join hands and offer audiences the finest films, originals, music and more.”

Ooredoo director PR and corporate communications Manar Khalifa Al-Muraikhi said, “This partnership will not only strengthen our portfolio but also help us build bridges for connecting with our global audience. Love for Bollywood is just a conversation starter that seamlessly will turn into a topic of discussion, and we are thrilled to partner with an Indian OTT giant.”