MUMBAI: Leading fitness brand Reebok takes a giant leap forward with the announcement of renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the Reebok family, the brand continues to be on the front foot.

Varun, who diligently follows a disciplinary fitness regime regardless of his tight schedule, personifies the brand ethos and will ignite a spark of energy amongst the youth. With his enviable physique, Varun is known for his fitness goals and hence, is a perfect representation for Reebok.

In collaboration with Varun, Reebok also launches its biggest campaign on Sole Fury, a dynamic new silhouette that is equal parts sport and style. The campaign featuring Varun Dhawan, disrupts conventionality and celebrates those who dare to #SplitFrom the ordinary. It ventures beyond the expected into a world where unorthodox is the norm, highlighting a uniquely Reebok attitude towards style and distinctive Reebok performance innovation. The Sole Fury campaign captures the essence of Reebok’s iconic vintage styles and projects them into a contemporary space, creating a true intersection of daring performance tech and legendary styles.  

Thrilled about his collaboration with Reebok, Varun Dhawan said, “It feels truly amazing to associate with a brand like Reebok, which feels so much like me. My affinity towards Reebok is inspired by our shared beliefs in fitness and performance, that enables one to challenge the conventional and value individuality over conformity. I look forward to kick-start a super fun journey with the brand that will open new avenues in fitness space for today’s generation.”

Commenting on the association, Mr. Sunil Gupta, Brand Director, Reebok India said, “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok's enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry."

Reebok is enthused about the collaboration with Varun Dhawan and the exciting initiatives that are in the pipeline.