MUMBAI: T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

The channel is available on DD Free Dish channel number 73 and on Dish TV and will focus on Punjabi songs and Punjabi movies to provide a wholesome entertainment diet to its north Indian viewers.

DV Group has varied interest in specialised Ayurveda medicine, serious players in media and broadcasting segment with Maha Movie and now T TV and has plans to diversify in this segment with the aim of launching few more channels in different genres. The group is headed by the chairman Darshan Singh and MD Vishvajeet Sharma.

T TV has sourced the best movies of yesteryears depicting the rich Punjabi culture and will showcase those movies to inculcate rich Punjabi heritage and will also air Punjabi songs which are universally acceptable to the entire Indian audience.