MUMBAI: Digital marketing strategist and expert Abhinav Kumar, who is also known as the Trivago guy, has joined hands with NBFC-P2P (peer-to-peer) lending marketplace PaisaDukan.com as digital marketing and branding advisor and shall also be on the company’s advisory board.

Commenting on the development, PaisaDukan founder and CMD Rajiv M Ranjan said, “Currently, PaisaDukan.com is growing at a very fast pace, and it is immensely gratifying to have a team of experts to guide us at such a crucial stage. Abhinav will be an asset for us with his vast knowledge and experience in digital marketing. Our aim is to bring digital revolution in Peer-to-Peer (P2P) lending industry and now with Abhinav alongside we’ll definitely realise this goal. It is our pleasure to have such a credible person on the advisory board of PaisaDukan.com.”

Abhinav Kumar said, “P2P lending has been emerged as an alternate banking option worldwide, in India, the industry is at a nascent stage. The industry needs to create awareness amongst unbanked citizens that will bring revolutionary change for the country’s financial sector. Digital marketing has played a key role in many awareness campaigns due to personalised and budget-friendly approach. I believe awareness campaign will also bring many potential investors on board.”

“I am excited to be associated with this leading peer-to-peer (P2P) lending operator in India. I believe PaisaDukan.com has a lot of potency as a brand. I am now associated to take ahead strategy based digital marketing ahead with my expertise in digital marketing,” added Kumar.