MUMBAI: ZEE5 announced a line-up of eight Originals to strengthen its Tamil content offering – this will be a combination of web series as also movies. This will be complemented by the recently announced special subscription packs for the Tamil audience which includes Before TV content of popular ZEE Tamil shows, world digital premieres and Originals.
ZEE5 Tamil Originals comprises of Original movies and shows across genres. The shows announced are What’s up Velakkari, Auto Shankar, Mitta, Postman and Thiravam.
What’s up Velakkari will introduce you to a high intensity drama in the modern-urban space with three main protagonists - a husband and wife and their house maid. Auto Shankar is a web-series based on the true horrific incidents of six murders in two years committed by Shankar and his gang. Mitta revolves around two stoners who get themselves into different events of trouble. Postman is a story of a man who meets with an accident that puts him in a coma. 20 years later, he wakes up from the vegetative state and he sets out on a mission to deliver the letters that he couldn’t. Thiravam is an intriguing tale of a man who claims to have found a holy grail, the world’s most needed fuel for motors to run and the trivia around it.
The platform will also be launching Original movies - Oru Pakka Kadhai, Kalavu and Sigai exclusively for their audience.
ZEE5 India business head Manish Aggarwal commented, “South India is an important market for us. We are strengthening our presence with a strong content line up complemented by region specific subscription packs. We have a huge consumer base across the metros and our aim is to have a value pack that caters to the regional language preferences of audiences in the tier 2 cities, towns and villages that have shown huge potential.”
ZEE5 India programming head Aparna Acharekar said, “The Tamil audience has shown a phenomenal response to the regional content on the platform, and with a power packed content line-up the response will only keep getting better. We are delighted to associate with so many renowned actors who resonate with the audience to give the story a local flavor. The strong content line up complemented by our recently launched Regional Subscription pack makes it a unique proposition.”
Speaking about the launch, Oru Pakka Kadhai director Balaji Dharanidharan said, “Digital is one of the fastest evolving platforms in entertainment and we are thrilled that ZEE5 is bringing international quality content to the Tamil audience’s portable screen. I was waiting for this moment and am excited that it’s launching finally on a platform which has no leaps and bounds.”
Speaking about the launch, Actor Kathir said, “Sigai is a one of a kind show which brings a great concept in an edgy presentation. The concept of the show is very intriguing, and we are glad to present this show on ZEE5. With its extensive regional reach, we are confident that our story will relay out to a much larger language audience. We are certain that this show will give audience incredible value for their money.”
The ZEE5 Tamil and Telugu Premium packs are each priced competitively at Rs 49 for one month and Rs 499 for a year. Additionally, subscribers can avail a 50 per cent cashback on the above-mentioned price by paying through Paytm.
