MUMBAI: One of India’s leading electronic security companies  Zicom Electronic Security Systems Ltd had recently partnered with INOX and Carnival Cinemas across metro cities - New Delhi, Mumbai, Gandhinagar, Faridabad, Gurgaon, Bangalore, Kalyan, Navi Mumbai, Pune, Thane, Chennai, Hyderabad, Kolkata, Ahmedabad, Gaziabad and Noida for a brand engagement activity for its recently launched vehicle passenger safety solution, Street Smart.

Street Smart, through the power of artificial intelligence and bot technology, caters to the safety concerns of the discerning road traveller.

Speaking about this activity, Zicom Electronic Security Systems Ltd manager marketing Forum Shah said, “Street travel has become the norm of the day today. Yet while most of us travel by road for work or leisure, not many of us are prepared for unfortunate situations that could arise. At Zicom Electronic Systems we believe that “Prevention is best”

"Since we launched Street Smart, early this year, we have been confident about the value in terms of safety & security that our product will be able to offer travelers on the road. We are hopeful that our recent on-ground activation will help us to develop a better connect with our audience,” he added.

At the movie screening, before the film begins and after the lights go out, there will be an audio announcement stating that a black sedan has been wrongly parked. The act will seem genuine to get the attention of the audience. This will be followed by the commentator highlighting how Street Smart can help a consumer against such inconvenient events.