Paytm Inbox makeover includes addition of cricket, entertainment

Starts 3rd October

Vanita Keswani

Madison Media Sigma

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Joy Personal Care

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The Hindu

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Godrej Appliances

Paytm Inbox makeover includes addition of cricket, entertainment

Paytm

Vijay Shekhar Sharma has always believed in changing the game. On Monday, Paytm made another significant announcement that’s in line with its founder's motto. With a complete makeover of its Inbox, Paytm is now set to offer a multitude of services including live TV, real-time news and cricket updates, popular videos, and games to its users

“We are now rolling out the full stack service under ‘Paytm Inbox’ on our super app. We have partnered with several content providers to ensure the best of infotainment is delivered to you," the company said in a blog post.

The Paytm Inbox will now contain additional features and not just messages and order details. The new functionality has been rigorously tested and is now available on iOS. Android users will have access to the services later this week.

To access Paytm Inbox, all you need to do is tap on the inbox tab on the extreme left. While Chat has been a key feature of the in-app messaging service, Paytm is now improving user engagement with addition of more options.

The Noida-based company has joined hands with several publishers and game brands to provide content within the app to their consumers.

Aaj Tak, Bloomberg Quint, 9XM, India Today, Mirror Now, Zoom, and ET Now are among Paytm's collaborators for live TV services.

Like other news aggregators, the app will offer content from the Indian publishers as well. Not just that, users will also have access to multiple games.

The Paytm app was overhauled earlier this year in April with a redesigned home and profile page and the Passbook tab.