MUMBAI: Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories. 

Venturing a step beyond only providing news, it enhances the reader experience by gathering and presenting researched facts that supplement the trending stories of the day, creating a platform for consumers to analyse and form their own informed opinion of the subject.

Pittie Group CEO Aditya Pittie said, “In an ecosystem where news is made sensational to grab more eyeballs, LatestLY envisages to fill the void of accurate and relevant information, especially for the youth, by enabling them with data to curate their own educated opinions. LatestLY will focus on the What, When, Where, Who, Why and How of a trending story and help the discerning readers with a detailed analysis that goes beyond just reporting of news.”

LatestLY chief strategy officer Rahul Shrivastava said, “While other players in the space report news, LatestLY sets itself apart by also offering ancillary information that augments the story. The website will host a series of in-depth long form articles curated by in-house domain experts and guest columnists along with short-form quick information pieces around the latest trends for daily consumption.”

The LatestLY website offers an extraordinarily intuitive user experience with easy navigation and an interface that enables discovery seamlessly.

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