MUMBAI: iCubesWire, a digital marketing solution and concept provider, has announced the appointment of Sabareesh Moorthy as the head - RDX sales and trading desk at its Mumbai office.

Moorthy will work towards expanding and strengthening the business while being closely associated with the CEO Sahil Chopra and the COO Aditya Singh.

Chopra says, “Sabareesh (Moorthy) brings his vast experience in various facets of digital media like programmatic, client servicing, media strategy, account management, advertising operations and technology and business development.”

Moorthy brings with him an industry experience of more than 12 years. Prior to joining iCubesWire, he was associated with Publicis Media as the associate director and group head of advertising operations.

Moorthy has also worked with Cartrade.com as the assistant general manager – media sales, Madhouse as the group head – operations, Automotive Exchange as the advertising operations manager and other organisations such as Yahoo India, Tribal DDB India, and Mindshare, among other.

Moorthy will head the agency account sales in the western region and start a new initiative in the trading desk for programmatic advertising.