MUMBAI: SecureMedia, the US-based provider of conditional access and digital rights management (CA/DRM) software solutions for video content delivery over IP networks, has announced that it has achieved industry optimised status in IBM's PartnerWorld Industry Networks.

As a participant in the PartnerWorld Industry Networks, SecureMedia can take advantage of IBM's sales, marketing and technical expertise to develop and deliver solutions that meet customer requirements in the IPTV industry.

Customers are seeking solutions that can help them better integrate processes and applications and allow them to quickly respond to changing market opportunities, all key elements in transforming to an on demand business.

SecureMedia's Encryptonite System software provides persistent cryptographic protection of video content from its source to the point of consumption while enforcing consumers' usage rights to content, states an official release.

Encryptonite operates on a variety of hardware and operating system platforms and features an ultra-light and processor-efficient client for low cost integration in resource constrained embedded devices, set-top boxes, and PCs. Encryptonite provides content owners and distributors the highest levels of digital content security while offering service providers operational flexibility, massive scalability, and low overhead performance in protecting VOD and broadcast IPTV.

SecureMedia has been working alongside IBM at Cavalier Telephone in Virginia in the launch of North America's first IPTV service based on the new H.264/AVC video standard. Cavalier Telephone is a competitive local exchange carrier (CLEC) serving business and residential customers across five states and the District of Columbia. Cavalier will provide its customers with a complete lineup of the top broadcast pay TV channels, as well as Video on Demand (VOD) content from the major Hollywood studios, all protected by SecureMedia's Encryptonite System, the release adds.