MUMBAI: The Rajan Raheja promoted Hathway Cable & Datacom, in which Star India has a 26 per cent stake, has launched a dial-up interactive music channel I-TV through its digital services.

The channel, which was launched yesterday and is currently available in Mumbai and Pune, will also be taken to other cities in due course, according to a statement issued by the MSO. Hathway is already running a movie and entertainment based channel CCC.

"I-TV Digital will be a completely 'ads-free' channel and with its launch through our digital services Hathway ensures that its viewers receive great music that caters to all ages," company spokesperson Haresh Gehaney was quoted in the release as saying.

The I-TV Digital is packaged differently for its viewers who will be able to choose from a wider variety of songs categorised into various genres that include rock, pop, classical (English & Hindi), reggae and remixes.

I-TV operates through the advanced hands-free technology for providing instant music on demand. Software the channel uses enables the operation of the service from a video server placed at each and every head-end in cities, which in turn are connected via the cable TV network, states the release. 

Hathway's digital cable TV services provides more than 150+ TV channels, radio channels and value added features like EPG as well as gaming (introduced last month).