MUMBAI: This is an initiative that should hook Americans who dream of getting away from a humdrum existence. NBC has announced plans for a reality show Reverse Simple Life.

Endemol USA is producing the show. The production house has roped in Kathy Hilton, who is part of the family that runs the Hilton Hotel chain. Candidates who are chosen through audition will be taken under her wing.

One could consider the show to be an update of My fair Lady. Candidates will encounter New York high-life and be introduced to culture, style, business and lifes virtues.

Cultural experts will guide and enlighten the candidates along the way. After a series of competitions, Hilton will choose a winner. He/she will receive a prize package including a residence at one of New York Citys most exclusive addresses, a car, a new wardrobe and a fancy job.

Hilton offered, "Empowering men and women is the key to the entire series. My role will be to support, encourage and motivate while lending a guiding hand where needed. We will educate them as we introduce them to a world of culture, beauty, business, social and charity events that they might not normally have access to. There will always be a key message woven into every episode. I want these men and women as well as our viewers to be able to take these skills and to have it influence the rest of their lives."

Interested parties may apply online at www.NBC.com. In addition, open casting calls will be held in several American cities over the next few weeks.