A genesis with Good Relations is what it is. AXN TV, the action channel from Sony Entertainment Television, which is putting together plans to significantly increase its profile, has appointed a new team to look after media related and promotional activities.

The channel yesterday inked a deal with Good Relations India, headed by Alpana Kar, to handle its corporate account. The AXN account was earlier with Genesis PR.

Three agencies pitched for the account with Good Relations coming out the winner.