MUMBAI: Leading content provider and aggregator in the Indian digital space, Shemaroo Entertainment Ltd, has acquired the digital and home Video rights of Balaji Motion Pictures’ Vidya Balan-starrer, The Dirty Picture.

Confirming the news, Shemaroo Entertainment director Hiren Gada said: “Yes, we have indeed acquired the digital and home video rights of the year’s stupendous hit, The Dirty Picture.”

However, Gada remained non-commtital on the price his company acquired the right for and for how long a period Shemaroo could show it. “We are bound by a non-disclosure agreement with Balaji,” he quipped.

Shemaroo will distribute the film on various digital platforms like Internet, IPTV and mobile worldwide. The home video release will be in January itself.

The film is performing well at the box office. According to three-week data available with Indiantelevision.com, The Dirty Picture netted Rs 794.5 million at the box office.

"To further continue with the grand success of the film, we feel it is the right time to bring it out on the home video,” observed Balaji CFO Srinivasa Shenoy.