NEW DELHI: Always delivering something different to its readers and clients, Mathrubhumi conceptualised yet another special edition, this time for Diwali 2020. Despite Diwali not being a big festival in Kerala, the publisher tried something different to stand out in the market by creating a hugely successful additional 10-page supplement and delivering it on 12 November. 

The paper was curated with enriching content and advertising support, in addition to also ensuring the main issue of the day itself looks great. It covered ads from a variety of categories such as consumer goods, mobiles, local retailers, hospitality segment, OTC medicines, and educational institutions. 

Mathrubhumi Group MD Shreyams Kumar said, “This is in line with the various innovations the group is embarking on, all with a view to offer our readers richer content in every aspect and the advertisers with relevant environment to connect with our readers. We have created history by inventing a new season after Onam.  I congratulate our entire team behind this for the stupendous success.  Taking the opportunity to also thank all our advertisers who saw the merit in being part of the special issue.”

The publisher claimed in a press statement that the initial reactions from the market seem to suggest that this has indeed worked towards providing a sudden boost of energy and confidence to both the consumers as well as the merchants in Kerala.