MUMBAI: The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt Ltd (Paytm) has retained the sponsorship rights for BCCI's international and domestic matches.

The board revealed in a press release that the winning bid was at a price of Rs 326.8 crore to be paid for 2019-23 home season. The winning bid was Rs 3.8 crore which is at 58 per cent incremental value in comparison to the previous per match value of Rs 2.4 crore.

BCCI CEO Rahul Johri said, “I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian cricket.”

Paytm founder and CEO Vijay Shekhar Sharma said, "We are excited to continue our long-term association with BCCI and the Indian cricket Team. Our commitment to Indian cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”