MUMBAI: Xaxis the world’s largest programmatic media and technology platform, today announced the promotion of ArshanSaha to President, Asia Pacific (APAC). Saha was previously Vice President, South and Southeast Asia. As one of the founding members of Xaxis APAC, Saha helped established offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and India.

“Arshan has played an integral role in establishing Xaxis as the programmatic advertising platform of choice in Asia Pacific,” said Xaxis global president Nicolas Bidon. “He has done an incredible job of expanding Xaxis’ programmatic footprint and building the region’s business with great management skills, passion for our clients’ success and knowledge of the industry. I look forward to his continued leadership as APAC President.”

“The tremendous success and growth of Xaxis has culminated in the creation of [m]PLATFORM which we are looking forward to roll out across APAC. Arshan has played a significant role in this success with his ability to understand and navigate clients and publishers in the region. I cannot think of a better candidate to take Xaxis APAC to the next level", says [m]PLATFORM.
APAC president Michel De Rijk.

Over the last 4.5 years at Xaxis, Arshan’s leadership included full charge of all seven markets’ P&Ls, as well as growing the businesses 20-fold within a short span of three years. Prior to joining Xaxis in 2012, Arshan served as Regional Director for Southeast Asia at Innity Corp. where he played a critical role in establishing the company as the leading media network in the region. Arshan’s portfolio included over 300 clients across multiple industries, an array of large to mid-sized publishers, as well as technology vendors across APAC, driving best-in-class -advertising technology and innovation. He was also most recently voted as Campaign Asia’s 40 under 40 most talented individuals in Asia.

“I am incredibly honored to lead our team of committed programmatic experts here in APAC. As leaders, we will continue to set standards and drive the industry forward with our proprietary technology and unique data so the entire ecosystem is able to benefit from measurable value.” said Arshan “It’s a very exciting time as clients are demanding empowerment and guarantees to be able to navigate through the programmatic landscape whilst at the other end of the spectrum we have a consumer who is seeking relevance and personalization.”