Mumbai: The most-awarded agency from GroupM, Wavemaker India, has appointed George Kovoor as chief creative officer. In his new role, Kovoor will report to Wavemaker CEO – South Asia Ajay Gupte and will be based out of Bangalore. He joins Wavemaker after an eight-year-long stint with Ogilvy where he was digital lead – Mumbai and South operations.

Kovoor is an accomplished creative leader with three decades of experience in digital, social, tech, and mainline advertising.  Over the years he has led creative teams across advertising agencies like Lintas, FCB, Digitas LBi and Ogilvy among others. His work has been recognised in numerous international and domestic award shows, and he has served on several award juries.

Kovoor has spent the last eight years at Ogilvy, during this time he has helped shape the digital teams in Mumbai, Gurgaon and Bangalore. In addition to his professional accomplishments, Kovoor is a faculty member at the Miami Ad School in Bangalore, where he shares his knowledge and expertise with the next generation of advertising professionals. He also has a passion for movies, sports, and gaming.

Speaking about the appointment, Gupte said, “We are witnessing an exciting phase of transformation in the media industry where traditional methods are challenged at every step. Data, content and technology have always been the three key pillars at Wavemaker and we have all experienced the magic when these three ingredients are used in the right proportion. In his previous roles, Kovoor has played an instrumental role in integrating mainline and digital creative teams. He enjoys an incredible reputation in the creative industry for his impressive work which has been recognised at local and global platforms. With Kovoor coming in as the chief creative officer, I am quite confident about taking our creative offerings a notch higher.”

Talking about his new role, Kovoor said, “I am actually struggling to put into words exactly how excited I am with my new role. It gives me the opportunity to join a team of digital experts who have been shaping customer experiences while creating ideas that are driven by both data and technology. In the last few years, Wavemaker has created content that is both disruptive and award-winning. I am very excited by Wavemaker’s vision of the future and hope to contribute significantly in turning the vision into reality.”