Mumbai: Wavemaker (part of GroupM), India’s most awarded media agency has announced a series of key strategic changes to its leadership team to continue its dominant position in the industry and boost growth.  

Wavemaker chief strategy officer Premjeet Sodhi will be soon taking on the role of global head of measurement & analytics. In his new role, Sodhi will be part of Wavemaker’s Global Consultancy team which supports clients in adopting future-proofed marketing practices to advance transformative growth, protecting outcomes in the near-term, and creating disproportionate advantage in the long-term. Sodhi will report into Anna Hickey, global consultancy lead and will be based out of New York. A media veteran with over 25 years of rich experience, Sodhi joined Wavemaker in 2020 as chief growth officer before taking on the role of Chief Strategy Officer.

Taking on the baton from Sodhi, Mansi Datta will transition into chief strategy officer. Datta, a proficient leader has been heading North & East region operations at Wavemaker since 2020. Datta joined Wavemaker as general manager in 2015. During her stint, Datta has built great client partnerships, bolstered agency operations, and built an incredible team.  

Wavemaker chief client officer & office head – West Shekhar Banerjee will be taking on the additional responsibility of managing North & East for Wavemaker India. Banerjee joined Wavemaker in 2018 to lead operations for the West region and has built an incredibly strong business.  He has built a world class team that has delivered an exceptional product to our clients. Under Banerjee’s leadership, Wavemaker West has grown from strength to strength, doing great work, winning awards, and consistently winning new business.

Speaking on these leadership changes, Wavemaker CEO – South Asia  Ajay Gupte said, “It makes me extremely happy and satisfied to see our leaders stepping into larger & diverse roles within the ecosystem. I firmly believe, Wavemaker provides a vast stimulating platform for our people to grow. With these changes, I am confident we will make a massive difference to our clients and people. I wish Premjeet, Mansi & Shekhar all the best in their new roles and I am confident we will continue to create more positive disruptions in the industry.”     

In their new roles, Datta and Banerjee will report into Gupte.