MUMBAI: Publicis India today announced Nishant Jethi as its new executive creative director. Jethi, who will report to the company’s MD and COO Bobby Pawar, was a senior creative director at Ogilvy and Mather.
Based out of Mumbai, Jethi will be responsible for not only raising the creative bar but also overlooking art and enhancing the work culture.
His appointment is in line with the agency’s mandate to strengthen its creative function across various divisions given the influx of work from multiple brands like ZEE, Citibank, HDFC MF, Skoda, Nerolac, Bharti AXA etc. He will work alongside Ramakrishnan Hariharan, who had recently joined the agency as head of creative.
Publicis India COO Bobby Pawar said, “Nishant is probably the sanest crazy man I’ve met. Beneath his rather sedate appearance lies a mind that zips along strange paths. His unique way to seeing things, great sense of design, a passion for making things with his own hands will help us elevate our game even more. The last time we worked together the agency we were at rocked. This time should be no different.”
Publicis India MD Srija Chatterjee said, “The creative function at the agency is being repurposed to cater to the growing demands of Clients that are looking at integrated offerings in an innovative & real-time basis. We have been churning out some really great work in the past few months that are creating meaningful conversations in the marketplace and also aiding brands achieve their desired objective. Having resources like Nishant Jethi into our fold will only amplify the quality of our offering and put us on a higher pedestal to keep delivering more.”
In a career spanning over 13 years, Jethi has worked with several leading agencies with an aim to create memorable pieces of work that strike an emotional chord with the audiences. At his best, Jethi has delivered award winning work for clients like Savlon, JSW Cement, Amazon-Kindle/Firestick/Echo, Dove etc.
Prior to his Ogilvy stint, Jethi worked an associate creative director at DDB Mudra and Leo Burnett as art director. His body of work includes working on diverse brands like Radio City, Bajaj Electronics, ITC Hotels, Reliance MF, Bank of Baroda, Big Bazaar, Inorbit among others.
Commenting on his new role Publicis India, Jethi said, “Publicis India has done some remarkable work in the past and it feels great to be a part of this intrinsic culture. I am thrilled to work with Bobby Pawar along with Ramakrishnan Hariharan, since I have worked closely with both of them before, and together I believe we can achieve new heights. I am happy with the team and clientele, and feel super charged for the journey ahead.”
Apart from work, Jethi uses his expertise to create meaningful work in the realm of arts and design. He is adept at creating hand-crafted wooden toys, as the design process of making them involves conceptualising, sketching, wood cutting, painting skills that come naturally to him.
